Last Update: December 22, 2022
COLLECTION OF INFORMATION
PERSONAL INFORMATION WE COLLECT FROM YOU
We collect the following Categories of Personal Information
- Contact Information: your first and last name, shipping address, email address, phone number;
- Other Identifying Information: social media user names, IP address, commerce ID, order ID, passwords and other security information for authentication and access;
- Payment Information: name, card issuer and card type, credit or debit card number, expiration date, CVV code, and/or billing address;
- Information you may provide about third party: name, surname, address and contact details of recipient for delivery of goods or services (such as sending a gift or virtual gift card), if different from yours;
- Employment Information: employment status or history, or your professional information;
- Demographic Information: age, gender and date of birth;
- Location Data: Including your general geographic location based on the IP address we collect;
- Internet or Other Electronic Activity: your browsing history, including information about how you navigate within our services and which elements of our services you use the most;
- Audio and visual information: your videos and photos that you choose to upload to our websites or otherwise share with us;
- Commercial Information: products purchased or viewed on our websites and records and transcripts of communications with us, such as communications with our customer services team or through the chat feature on our websites;
- Preference Information: preferences including information about the types of events and products you prefer, and physical characteristics such as your size, height, weight, or other information relevant to your apparel preferences if you voluntarily provide such information;
- Sensitive Personal Information: in certain circumstances, we collect sensitive personal information, including precise geolocation data indicated by your mobile device or computer; and;
- Inferences: inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude; and
- VIDEO DATA: we collect video data via security cameras we deploy in some of our retail stores.
What sources do we use to obtain your Personal Information?
Directly From You
We collect contact, demographic, personal preference, and payment information directly to you. You may provide us with such information through our websites, in our stores, through our customer service representatives, at events, through mobile applications, through marketing efforts, including contests, sweepstakes and events, and through third parties, or any other way we interact with you.
From Third Parties
INFORMATION COLLECTED BY COOKIES AND SIMILAR TRACKING TECHNOLOGIES
PERSONAL INFORMATION WE DERIVE
We may derive personal information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing a certain type of clothing based on your browsing behavior on our Services.
USE OF PERSONAL INFORMATION
- Provide, maintain and improve our Services, including to facilitate and improve your in-store and online shopping experiences;
- Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions, perform our contractual obligations and send you related information, including confirmations and receipts;
- Process your orders, payments and account adjustments and initiate, render, bill and collect payment for our products and Services;
- Conduct internal research and development and make business decisions about current and future product and service offerings;
- Respond to your comments, questions and requests and provide customer service;
- Communicate with you about products, services, offers, promotions rewards and events and provide news and information we think will be of interest to you (for information about how to manage these communications, please see "Your Choices" below);
- Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;
- Personalize your online experience and provide advertisements, content or features that match your profile and interests;
- Monitor and analyze trends, usage and activities;
- Process and deliver contest, promotion and sweepstakes entries and rewards;
- Detect, protect against and prevent security incidents and illegal or unauthorized activities, investigate complaints and claims and provide other security protections, such as identity verification;
- Protect users of our Services from fraudulent, malicious, deceptive, abusive or unlawful activities of others;
- Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services;
- Cooperate with law enforcement and protect the rights (including free speech), interests, safety or property of Vuori or our customers, service providers and other third parties;
- Comply with and enforce applicable legal and regulatory obligations and respond to governmental requests;
- Enforce our policies, terms and conditions or other agreements;
- Defend against or pursue claims, disputes or litigation - in court or elsewhere;
- Provide you the benefits of our loyalty program if you are a member of our loyalty program; and
- Carry out any other purpose directly related to the purpose readily apparent to you or described to you at the time the personal information was originally collected.
SHARING OF PERSONAL INFORMATION
Where disclosure of personal information is necessary to satisfy the purpose, or a directly related purpose, for which the personal information was collected, we may share personal information about you as follows:
- With vendors, consultants, contractors and other service providers who access personal information to carry out work on our behalf and improve the products and services they provide to us (e.g., companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, analytics, marketing and advertising);
- In response to a request for personal information if we believe disclosure is in accordance with any applicable law, regulation or legal process or as otherwise required by any applicable law, rule or regulation;
- If we believe your actions are inconsistent with our user agreements or policies or to protect the rights, property and safety of us or any third party;
- In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company, provided that such recipient has a legitimate right to such information, is under a duty of confidentiality to us and has undertaken to keep such information confidential;
- With our current and future parents, affiliates, subsidiaries and other companies under common control and ownership;
- With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interest;
- By publicly posting, at our discretion, your product review or other user content if you provide one
- With your consent or at your direction; And
- With third parties to serve advertisements on our behalf across the Internet and to provide analytics services. For more information on this type of sharing, see the "Advertising and Analytics" section below.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
ADVERTISING AND ANALYTICS
We may also work with third parties (such as Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can usually opt out by changing your account settings or preferences on such platforms.
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the personal information was collected and any other permissible, related purpose, and as permitted or required by the applicable laws. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.
We do not, in providing the Services, knowingly collect personal information from children who are under the age of 16 without prior consent from such child's parent or guardian. We do not have actual knowledge about selling or sharing personal information of consumers under the age of 16. If you have reason to believe that a child has provided personal information to us via the Services, please contact us, and we will endeavor to delete that personal information from our databases unless the prior consent from such parent or guardian has been obtained.
YOUR ONLINE VUORI ACCOUNT
You may update, correct or delete certain information stored within your online Vuori account at any time by logging into your account and navigating to the "My Account" page. To delete your online account, please write to email@example.com. Note that if you request to delete your account, we may retain certain personal information (such as transaction information) and other cached or achieved copies of personal information about you for such time as may be necessary for the fulfillment of the purpose for which the information was collected or used (including as required by law or for legitimate business purposes). If you request deletion of your personal data, you may lose your account, order history, personalized web experiences, loyalty points and certificates, recently obtained coupons, promotional emails sent to your inbox. If you have other questions about your account, please email firstname.lastname@example.org
OPTING OUT OF PROMOTIONAL COMMUNICATIONS
It is our intention to only send you communications that you may want to receive. When you opt-in or do not opt-out from receiving promotional materials in a form in which we collect the personal information from you, we will contact you regularly via post and/or e-mail. We intend to use your name, contact details and demographic information and market or promote the events offered or arranged by us or third parties. We may not use your personal information for such purpose unless we have received your consent.
You can opt out of receiving promotional communications from us at any time by doing the following:
- To opt out of direct mail (such as catalogs and postcards): Contact us at email@example.com
- To opt out of promotional emails and text messages: Follow the instructions provided in those communications or contact us at firstname.lastname@example.org
Please note that "opting-out" of receiving promotional emails will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. We may continue to send you non-promotional emails, such as those about your account or ongoing business relations.
We have established processes by which you can submit requests regarding your personal information. To exercise your options as described in this Privacy Statement, you may contact us in one of the following ways:
State-Specific Privacy Rights
Depending on where you reside and in accordance with applicable law, you may have additional rights related to the personal information collected from and/ or about you, subject to certain exceptions and limitations. You may have the following rights with respect to your Personal Information:
- The right to confirm whether we process your personal information and access your personal information in a portable and, to the extent technically feasible, readily usable format.
- The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
- The right to delete personal information we have about you.
- The right to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, and/ or profiling in furtherance of decisions that produce legal or similarly significant effects.
- If we deny your request, you may have the right to appeal our decision.
You can make a request by clicking here or by calling customer support at 1-844-880-5355. When you exercise these rights and submit a request to us, we will verify your identity by asking you to provide us with additional information such as your email address, order numbers of previous orders of our products and services, or the last four digits of a credit or debit card used to make a purchase. We may also use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under your state's consumer privacy law.
The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our products or services.
To appeal a decision we have made regarding your request, you may follow the instructions in our response denying your request or you email us at email@example.com.
Your California Privacy Rights
- The right to know what personal information we have collected, used, disclosed, and sold about you, including (i) the specific pieces of personal information we have collected about you; (ii) the categories of personal information we have collected about you; (iii) the categories of sources from which we collect information about you; (iv) the business or commercial purposes for collecting information about you; and (v) the categories of third parties with whom we share or have shared personal information about you.
- The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
- The right to request that we and our service providers delete personal information that we have collected from you.
- The right to opt-out of the selling or sharing of your personal information, which you can exercise by clicking here available on our website or by modifying your privacy preferences (e.g., Global Privacy Control), available through certain internet browsers and extensions, that signal your preference to opt out. Please note that clearing your cookies at any time will remove the signal of your selected privacy preferences.
You can make a request by clicking here by calling customer support at 1-844-880-5355. You may also designate an authorized agent to make a request on your behalf on our website through our contact form. When you exercise these rights and submit a request to us, we will verify your identity by asking you to provide us with additional information such as your email address, order numbers of previous orders of our products and services, or the last four digits of a credit or debit card used to make a purchase. We also may use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under California's consumer privacy law. Please note that we are only required to honor request to know twice in a 12-month period.
The fact that you have elected to exercise these rights will have no adverse effect on the prices and quality of our products or services.
We may decline a Request a Delete, in part of in whole, if we determine that there is a lawful basis for retaining the information, including because the information is necessary to (i) complete a transaction or perform a contract between us; (ii) ensure security; (iii) debug or repair errors; (iv) exercise a legal right; (v) comply with another law or a legal obligation; (vi) conduct research; (vii) enable internal uses that are reasonably aligned with our consumers' reasonable expectations; or (viii) otherwise use the information, internally, in a lawful manner that is compatible with the context in which you provided the information.
- identifiers such as a device or browser identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, IP address, online identifier, and other forms of persistent identifiers;
- commercial information, including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories;
- Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or marketing; and
- inferences drawn from any of the information identified above to create a profile about you reflecting your preferences and behaviour.
Vuori does not use or disclose sensitive personal information, as defined in applicable laws, for any purposes other than those permitted by applicable law.
Opt-Out Preferences Signals: You can opt out of the "sale" of data as defined by CCPA and targeted advertising by visiting our website with Global Privacy Control enabled.
State-Specific Requests–Request from Authorized Agents
If you submit a consumer privacy request on behalf of another person permitted under applicable law, you must verify your legal authority to act on behalf of that person, and your identity and the identity of the other person, to our satisfaction before we can fulfill our request.
Vuori is headquartered in the United States and we process and store the information we collect from you, regardless of your location, in the U.S. If you are based outside the U.S., we transfer your personal information to, and process your personal information on, servers located in the U.S., a jurisdiction that may not provide equivalent levels of data protection as your home jurisdiction. By reference to the section headed "Sharing of Personal Information" above, your personal information may also be transferred to, stored and processed in the U.S. or other jurisdictions where the third parties are located or form which the third parties provide us services. Such transfers and processing of your personal information are necessary to provide our Services. By submitting your personal information to us, you understand and consent to the transfer of such information as described above.
DATA SECURITY MEASURES
We are committed to protecting the security of your personal information. Our staff are trained on the importance of privacy and protection of personal information. We intend to limit the number of individuals within Vuori with access to personal information to those directly involved in the process of providing Services to you. Security arrangements will also be reviewed regularly to ensure that personal information is protected against loss an unauthorized or accidental access, use, disclosure, modification and erasure.
THIRD PARTY WEBSITES
Our websites may contain links to other websites which are operated by third parties.
NOTICE OF FINANCIAL INCENTIVE
In connection with offers, promotions, and rewards programs, we may offer financial incentives and/or price or service differences ("Incentives") to participants in exchange for our use of your personal information.
To offer these Incentives, we must track the personal information you provide when you sign up or engage in activities in connection with our offers, promotions, and rewards programs, such as your email address, phone number, birthday, product preferences, referral activity, purchase history, and engagement with Vuori ("Participant Data").
The value of Participant Data is determined based on the revenue generated from activities related to the collection and use of participants' personal information less expenses related to offering the offers, promotions, or rewards programs. This value will vary by participant depending on distinct factors. The value of Participant Data is reasonably related to the costs associated with offering the Incentives. You can withdraw from or cancel your registration in Vuori offers, promotions, or rewards programs at any time by contacting us at firstname.lastname@example.org.
By using the internet service provided by us, you consent to your personal information being used in the manner set out above. You further consent to us using your personal information for the purposes as stated and for ancillary purposes.